The Power of the Hashtag

A hashtag or this symbol “#” as it is more commonly known in the world of social media. If you use social media then you have either come across this famous symbol or used it yourself.

A hashtag is basically a label for your published content and helps people find your information if they search on your label. It helps others who are interested in a certain topic, quickly find content on that same topic. For example, if you are to post a comment, mark or information about the 2019 AFL grand final, then if someone searches the label then it is possible your info can be found. The more people use your particular label can be useful to report on what subjects are trending on social media at any given time.

Hashtags can be especially useful in such situations as natural disasters or breaking news. They can provide a way for the public to express their sentiment or opinion on news — something many of us feel compelled to do in the case of a disaster or huge news event.  

Thanks to hashtags, your posts aren’t limited to just your followers. By adding a hashtag, your content will be accessible to all other users interested in similar topics who search for your hashtag. Choosing the right hashtag can greatly broaden the reach of your social media posts to thousands of potential followers, fans or customers.

To create a hashtag, all you need to do is include a ‘#’ and a relevant keyword or phrase. This, you already knew. But what you didn’t know is that not all hashtags are born equal. In fact, they are only powerful when handpicked and used wisely.

General tips on using Hastags:

Keep it short: To save everyone the headache, don’t squish too many words into one hashtag. Nothing turns people off more than overly lengthy hashtags. The longer your hashtag the less likely a user will search for yours.

Don’t overuse: Another thing you want to avoid is writing your entire caption with one hashtag per word. #hastag #is #very #hard #to #read #like #this The number of hashtags you can allow per post depends on each channel. But as a general rule of thumb, only put an hashtag next to word that are really significant.

Be specific: Remember: The more you niche down your target market, the more customers you’ll attract.The same idea goes for social media posts and hashtags. The more specific and targeted your hashtags are, the more opportunities your target audience will have to see you.

Capitalize The First Letter Of Each Word: #allwordstogetherinlowercase in a single hashtag, the letters can become all jumbled up and difficult to skim through. #ButIfYouCapitalise the first letter of each word, it’s easier to distinguish each word and read at a glance. Hashtags are not case sensitive, so when you combine multiple words together in your hashtag, distinguish them by capitalising the first letter of each word.

Conclusion

Hashtags are easy to use and have many advantages to offer. Hashtags are a quick and easy way to find like-minded people to follow, to attract more people to the posts you make. You can’t really go wrong, so play around with them when you post on social media and see what a difference they make!

The power of the hashtag is truly remarkable and there is no sign of its power diminishing, only growing. Will your next tweet take on a life of its own and go viral?

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